Playtech Loses Marvel Online Pokies but Gains New Industry Ground
The highly successful Marvel-themed Playtech online pokies games are coming to an end. The licensing agreement between the two companies ended on April 1st. Disney Incs 2009 purchase of Marvel put an end to the partnership with a decision not to renew the agreement.
Familiar Marvel characters like the Avengers, Iron-Man and the Incredible Hulk will be taken down at all online casinos powered by Playtech.
Disney’s Family Values at odds with Gambling
Disney claims their family and children oriented company values are at odds with online gambling.
A spokesperson for the company announced they had no plans to renew any of their Marvel Playtech online pokies licensing deals in 2013 or create any other slot games in the future.
Since this announcement, in 2014 the Canadian gambling conglomerate Amaya removed all Marvel content from their websites.
Playtech’s partnership with Marvel is now expired since April 1. They sent notices to all their licensees that Marvel slots must be purged from their collection on receipt of notification.
Never Fear Superman and the Greeks are Here
In a bid to keep up their superhero status, Marvel are teaming up with DC Warner Brothers to plug the superhero filled gap left by the absence of the Marvel characters. New Pokies games based around the Batman and Superman stories are in the works in the future.
In addition to these, Playtech have a new Age of Gods series based around Greek and Roman mythology. These new God-like online pokies will carry all the same features and similar storylines to the Marvel Comic series.
These new ventures will help Playtech retain their status as one of the Superheroes of the online casino software industry.
One of Britain’s most reputable gaming operators, The Rank Group, have signed a massive contract extension with Playtech. This will include full integration of Playtech’s table and slot management systems across all 54 Grosvenor Estate casinos.
This agreement therefore cements Playtech’s position as market leaders in delivering the casino industry’s best omni-channel gaming solutions.