The casino giant Microgaming software are leading the iGaming world when it comes to charitable work and philanthropy with some innovative community-driven initiatives. Their lead program is called PlayItForward has been running since 2014 and focuses on health, charity, sport and education.
Microgaming have implemented a successful marketing and PR strategy to bring PlayitForward international attention in the past few years. Sponsoring rising sports stars and offering university scholarships to gifted children as well as plenty of work with their Health and Care Trust. Most of these initiatives have directly benefitted the Isle of Man where Microgaming are based.
Microgaming – Brand Built on Fair Play
The Microgaming software brand have been consistently philanthropic since their inception. As one of the founding members of eCogra (The fair gaming regulatory body), their ethos has always been about fair play which their charitable work builds on.
They’ve won innumerable awards for slot games like Jurassic Park, Terminator 2, and Avalon II. Their integrity is even further underpinned with their Random Number Generator technology. This RNG used in the Microgaming mainframe protects players from unscrupulous casino operators.
International Security Framework
Along with offering RNG technology, huge involvement in eCogra, Microgaming are also members of the Remote Gambling Association (RGA). They protect the interests of iGaming operators as well as The Manx e-Gaming Association (MeGA) who protect Isle of Man’s international e-gaming status.
Microgaming’s Health & Care Trust was founded in 2002 by Microgaming. They offer financial provision to Noble’s Hospital and Isle of Man health charities and other social care projects on the island. To date, they’ve donated more than £800,000 to these health initiatives
Gift of Giving Program
Another Microgaming initiative is called the Gift of Giving. This initiative raised £30,000 for international charities in regions like the Isle of Man, UK and Europe, Africa, and Asia.
Their customer outreach campaign gives Microgaming customers the chance to make charitable donations in place of buying Christmas gifts and has raised £120,000 thus far for 13 international charities.
Microgaming have consistently grown their charitable efforts every year. Their ongoing efforts are starting to be recognized by the iGaming community and the world as a whole. Their efforts have really undergirded the integrity of this powerhouse casino software brand.